Marketing
Marketing |
||
Communication |
Promotion |
Administration |
| Brochures | Displays | Audio Response |
| Copywriting | Gift Cards/Certificates | Database Management |
| Direct Mail | Incentive Programs | Database Marketing |
| Graphic Design | Merchandise | Fulfillment |
| Interactive Video | Promotional Merchandise | Rebate/Co-op Administration |
| Launch Events | Recognition Programs | Travel Management |
| Meetings | Travel Programs | Warehousing |
| Multimedia | Website Development | |
| Newsletters | Search Engine Marketing | |
| Photography | ||
| Point-of-Purchase | ||
| Print Production | ||
| Talent Services | ||
| Telemarketing | ||
| Video Production | ||
Consulting |
||
Data Collection |
Data Analysis |
Planning |
| Competitive Evaluation | Benchmarking | Outcome Analysis |
| Database Management | Best Practices | Recommendations |
| Data Processing | Implications Analysis | Recruiting |
| Focus Groups | Measurement Programs | Solution Implementation |
| Market Research | Problems Identification | Strategy Development |
| Mystery Shopping | Reporting | |
| Personal Interviews | Results Evaluation | |
| Tabulation | Symptom Identification | |
| Telephone Interviews | Syndicated Report Analysis | |
Training |
||
Design |
Implementation |
Evaluation |
| Cognitive Maps | Audio Presentations | Audio Response Tests |
| Curriculum Plans | Computer-Based Training | Certification Programs |
| Instructional Strategies | Enrollment Systems | Developmental Tests |
| Needs Assessment | Field Supplements | Field Performance Assessments |
| Performance Objectives | Flip Charts/Posters | Formative Evaluations |
| Task Analysis | Interactive Video | Management Assessments |
| Testing Strategies | Job Aids | Performance Reviews |
| Work Flow Diagrams | Management Intervention | Post-Tests |
| Multi-Image Presentations | Pre-Tests | |
| Program Launch Systems | Reporting Systems | |
| Reference Materials | Self-Assessments | |
| Satellite Conferencing | Summative Evaluations | |
| Self-Study Programs | Trend Analysis | |
| Seminars | ||
| Slides | ||
| Train-the-Trainer | ||
| Video Production | ||
| Workshops | ||
More than ever, the automotive industry faces difficult challenges in a highly competitive business environment. Customers have more choices, want better service and demand greater value. Both the manufacturer and dealership must acknowledge these hurdles, develop a plan of action and implement it. Through our comprehensive resources, we have the ability to provide the magnitude of services and products required for solutions that guarantee results.